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Interview with music producer KR3TURE

Based in California, multi-instrumentalist and producer KR3TURE, pronounced ‘Creature’, is changing the game when it comes to electronic music. He is well-known for his captivating live performances that feature improvisations on a plethora of instruments, including tenor sax, flutes, harmonica, guitars and many more

With a sound that’s both laid-back and uplifting, it’s easy to see why KR3TURE is going from strength to strength in his music career. We caught up with Krikor, the mastermind behind KR3TURE, and found out what makes this multi-talented musician tick. 



Listen to KR3TURE’s latest track, ‘Take It Slow (feat. Bee Born’, below.

To those not familiar with you, how would you describe your sound?

My sound is an eccentric blend of genres but generally involves mixing electronic music with live instruments and vocalists. I am a multi-instrumentalist by nature, though I use electronic production to flesh out my musical ideas. Some of my music carries gritty bluesy influences from my teenage years, though some songs have hints of pop melodies, while some other tunes are chill and downtempo. The common denominator I try to string along all of my music is the focus on pretty melodies, and sweet energy, and fun.

How did it all start for you?

I started playing guitar when I was 13 because I listened to rock and wanted to be like AC/DC, and was mostly self taught. In college I started a small funk band picked up a sax and learned piano, and in grad school I started my first ‘real ‘ gigging band called audiafauna. Once I had a taste of writing and performing music, I couldn’t really stop so after audiafauna disbanded I started a duo called feral fauna, and that ultimately led my current solo project, KR3TURE.

What three albums would you say influenced your sound the most?

It’s really hard for me to pick favorites as my favorites tend to change every year or so, but some of my recent favorite albums are by Chet Faker, Zhu, and Two Feet. Other artists that have been really influential are Sylvan Esso and Marian Hill.

Are there any key pieces of equipment that KR3TURE can’t live without?

I am a gear junkie and love all my weird instruments and synthesizers, however in the past couple years I have been spending about half of my time away from my home studio, so I depend more and more on software instruments that I can use on the road. When I perform live, my signature instrument is my custom electric resonator guitar made by my friend Christopher F. Holcomb about a year ago, I can’t play a show without that puppy!

What are some of your key influences in your music? Whether it be the sound created by others, imagery, films or any kind of art form.

For my day job, I teach ecology to college students in the wilderness so I spend a lot of time outdoors. I also spend a lot of time thinking about humanity, our future, and how to create a positive world with our lives. A lot of those themes make their way into my music, as well as love, heartbreak, and longing for connection. A lot of the themes I address are sad but also beautiful at the same time.

What is one sub-genre you think doesn’t get the attention it deserves? Why do you think it should get more?

I’m not into any particular sub-genre as I like all kinds of music, as long they pull me in and have some kind of melodic hook that I can groove along to. I’ve been really into soul/blues-electronic which has gotten a lot of attention lately with the likes of Chet Faker and others.

Any new or upcoming artists on your radar?


I’ve been really into Dennis Lloyd lately, I can’t seem to get enough of his music. So soulful, tastefully produced, and his melodies are infectious.

If you could collaborate with any artist, living or not, who would it be, and why?

What a question! It’s hard to pick one person to collaborate with, but it might have to be either Sia or Sade, both among my favorite singers!

What single night out has been the most memorable for you? As a performer? As an attendee?

I recently hosted a show in my hometown of Santa Cruz sandwiched between two of my favorite artists, The Human Experience who was headlining, and the up-and-coming duo called driftr opening up the night, featuring guest vocalist (and former housemate) Kat Factor and lots of other guest musicians and dancers and visual artists. We sold out the venue in Santa Cruz and it was just a huge family affair. All the artists involved knew and collaborated with each other and the energy was amazing in the room. It felt so great to have a bunch of friends come together, share the stage with each other, and sell out a great venue. All the musicians ended up playing in a pine cone tree house the next day and that was also quite the adventure! One of my favorite nights that I had as an attendee was at Lightning in a Bottle last year when I got to see Zhu from backstage. It was wonderful to see his live performance since he has a sax player and guitar player flanking him on stage and those are both instruments that I also feature, so it was really inspiring for me, in addition to his amazing tunes!

What can we expect from you in the near future? Any upcoming projects or gigs in the pipeline that you can tell us about?

I have a bunch of singles coming out in the next few months, including a release on Gravitas Recordings. I’ll be releasing an EP in the new year as well, so lots of exciting tracks in the pipes!

Famous last words?

Spread the love.

Watch KR3TURE’s new music video for his track ‘Take It Slow’, featuring Bee Born and Tigre Bailando, below.


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